LANDING PAGES Vs SQUEEZE PAGES
LANDING PAGES Vs SQUEEZE PAGES
‘IM’ in this article stands for ‘Internet Marketer(s)’
LANDING PAGES
These are Sales pages, the final destination of an
advertised product or services.
It is where your visitor and potential buyer comes to see the full details about a product you advertised and how they can benefit from it. It is also a page where service exchange occurs if you successfully convert the visitor into a buyer. E.g.
It is where your visitor and potential buyer comes to see the full details about a product you advertised and how they can benefit from it. It is also a page where service exchange occurs if you successfully convert the visitor into a buyer. E.g.
GOAL:
The goal of a landing page is to increase sales. To make your visitor part with his money.
In Landing pages, the details of your visitor is not
captured.
Some IM attempt to capture your email when you
purchase their products on their landing page and start sending you newsletters
that you did not signup for.
Newsletters are meant to be optional especially for
someone who ‘paid’ for a product.
GUIDELINES FOR EVERY GOOD LANDING PAGE
Every landing Page that can convert a visitor into a
buyer must possess these characteristics
- Catchy headline
- Good grammar and literary skills
- Make the visitor see it as a once in a life time opportunity
- Sound believable and not Scam-like
- Highlight of how the Visitor stands to benefit in purchasing your product(s) e.g A coffee maker that will do all the hard work for you without supervision giving you time to prepare your kids for school.
- Sensible price
- Versatility of the product. Highlighting the usefulness of the product from different perspectives (e.g. how it will benefit a lawyer, a nursing mother, a student) you do not know what your visitor does for a living or what he/she is looking for.
- Money back guarantee
- A call to action. Some potential buyers might bookmark your page and convince themselves that they can purchase it later. But you can silently impress upon them the urgency to take action now by letting them know that the offer is limited or that the price increases every 24hrs. E.g. I wish I could keep this offer up for long so that you can always come back when you need this but its selling out very fast and I want to give my buyers the benefit of earning from this secret technique before it becomes popular OR so that they can resell this E-book at their own prices and improve their earnings.
That’s long but you get the idea.
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SQUEEZE PAGES
Squeeze page are similar to Landing pages because they
both have convincing descriptions about the products they are offering.
One clear distinction is that while the Landing Pages attempts to convince you to buy the product, Squeeze pages convince you to take it for free! –in exchange for your details (Name and email etc).
Some IM attempt to get your mobile number in a bid to get a head start in Mobile Marketing but there is a flaw with that system.
GOAL: Squeeze pages are list builders. Their main aim is to get the contact details of visitors (as many as possible) and send them newsletters regularly then ultimately convince them to purchase a product by directing them to a Landing Page.
This Landing Page may not be theirs but owned by a company they affiliated themselves with.
If they are affiliates, for every product you purchase
through their link, they get a commission. This strategy has made many people
Millionaires.
Hence the saying ‘the money is in the list’.
Imagine having a squeeze page that gets you 1000 subscribers in a day or two and two days later you refer them to your product/landing page and out of the 1000 subscribers, 300 of them make purchases for a product you sell $27. You automatically make $8,100.
If your squeeze page gets you 4000 subscribers in a week and you direct them to your landing page and about 1800 purchase, you make 1800 x 27 =$48,600 etc. (these figures are worst case scenarios. It gets better than that)
Now I hope you understand the potential earning power of squeeze pages. They can elevate your earnings in all currencies!
FUSION OF SQUEEZE PAGES AND SALES PAGES
Fusing Squeeze pages and Sales/Landing pages now a
regular strategy applied by Internet Marketers.
Knowing how wrong it is to capture your details and
sending newsletters you never subscribed for, IM devised a clever ploy to eat
their cake and have it back.
First, they allow you download a ‘free’ report (that does not really teach you the real deal in most cases) and contained in the free report will be a link to the Landing page of their product.
In other words, they give you a tip of the iceberg and
insert a link that you can visit if you want to learn the whole deal.
That link will lead you to a landing page that convinces you to pay for a product.
The free report strategy is common to squeeze pages.
So, this is a brilliant strategy employed for the
fusion of squeeze pages and landing pages
NOTE: The keyword in both strategies is ‘Convince’. In a squeeze page, you need to convince a visitor that you are doing him/her a favour.
In a Landing page, you need to convince your visitor that spending his money on your product is worth it.
The process of turning a Visitor into a buyer or
potential buyer is termed
‘convert’ or ‘conversion’.
FEATURES OF EVERY SQUEEZE PAGE
- A free eBook or product
- A host
- An auto responder
- Designing and programming skills
- A convincing sales letter
PROBLEMS FACING INTERNET MARKETERS AND SQUEEZE PAGES
Captivating Squeeze pages have a very high conversion
rate. Because everybody loves freebies!
But making your squeeze pages ‘captivating’ can be
quite a task especially if you are not good with web programming.
It also needs a certain finesse or sugar-coated ‘sales
letter’ (though you won’t be selling but offering).
Being a salesman isn’t easy. If you doubt me, ask IBM employees.
It is these things that have limited the use of squeeze pages by new ‘net-preneurs’.
Even the experienced ones that lack the necessary programming skills prefer to input their autoresponders email capture form on their website or blog.
You would usually find it at the top right corner of their page or below. They’ll tell you ‘signup and download a report on Secrete Adsense Strategies for free’
Such setups are squeeze forms. But they are usually meant to draw your visitors in as subscribers but what about those searching for a similar product on google?
An independent squeeze page discussing that offer is likely to rank in the search engines ahead of a squeeze form.
SOLUTIONS
It does not really take much effort in setting it up
if you have a basic knowledge of web programming and Graphics.
But if you are a newbie, grab this eBook that will
show you a website that I partnered with to make it easy for you to build your
list speedily with as little an effort as possible.
You do not need
- HTML knowledge
- Graphics designing knowledge
- A website or host
- An eBook
- A convincing Sales letter
They will host in on their server, provide you with
a variety of eBooks for you to choose from and offer you bonuses for your subscribers.
It is really an Amazing system.
All you have to
do it relax and watch your list grow.
Let me know if you need it.
Let me know if you need it.
Drop your comments and questions or share your
experience.
My next Tutorial will be on how to create a Landing Page with a free blog like ‘blogger’ and many more. Signup to stay updated!
